Encouraging the irony of making this viral
The best thing is not to try to write things that will go viral.
The best thing is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep at night unless they choose to make a difference for one other person.
The rest will take care of itself…
So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about.
Something both so personal, but simultaneously so universal and human that not sharing it would seem selfish or “out of whack.”
Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people.
But if your goal is to make other people genuinely care about what you have to say — not in the general…
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