Color your World: Pacific Blue

nowathome

In 1992 Crayola started with their debut of the Big Box; an assortment that was simply wider than the No. 64 but still had the stadium configuration with the flip back lid.  To get to 96 colors, they used the standard 64 colors plus the 16 fluorescent colours . The remaining 16 colors were the ones the consumers got to name.  They started the campaign by first putting the crayons in without color names and advertising the contest right on the box. 

Crayola Big Box (16 New diff upper right) - 96 colors.jpgThe contest ran during 1992 but the winners weren’t announced and shown on the boxes until 1993. 

By 1993 Crayola had wrapped up their color naming contest by announcing the winners and having a big gala celebration at Universal Studios in Hollywood, CA to celebrate.  The whole contest was a promotion designed to coincide with their 90thanniversary of the Crayola crayon.

NEW COLOR #16 became pacific blue…

View original post 7 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s